Category Archives: Advertising

How to Make Money Online

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We’ve all seen those traditional how to make money online web sites, you probably know the ones I mean, where you keep scrolling down and down and keep seeing the stats, the testimonials, the special offers, the ebooks, the 90 day guarantees and the big buy today at a special price buttons.

I won’t bore you with all that, here are my very simple top 10 tips on how to make money online.

  • Sell the right product in the right place at the right time
  • Lead generation
  • Affiliate marketing
  • Google AdSense
  • Google AdWords
  • Optimised mini-sites
  • Email capture
  • Sell the dream
  • Automation
  • Mass quantity

Advertising on Number Plates V1 SEO

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Personalised number plates are not only used by individuals they are being used more and more by businesses as a relativly cheap form of advertising.

Take this example below

V1 SEO Number Plate

The acronym SEO may not be that widely known yet, but more and more small business owners know that it stands for Search Engine Optimisation and this is only likely to grow over the coming years.

The plate was deliberatly put on a flash red car, but not on a particularly flash model, the idea being to park this car in local business centres, industial estates, used for networking events, etc.

To compliment the personalised plate a back windsreen sticker displays the full http://www.v1seo.co.uk URL and also mentions Search Engine Optimisation.

Will advertising on number plates increase?

Shift to online advertising continues

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Google has just announced better than expected results for the first quarter of 2009 with net profits of  over$1,4 billion.

Google Chief executive Eric Schmidt says,

“The shift to online advertising gives us a big advantage and outpaces any losses from falling economic activity”

These views are shared by UK Small Business Directory managing director Terry Simmonds after confirming that in the 1st quarter of 2009 the number of new businesses requesting a business listing was in excess of 10,000 for the first time.

Not only are more small businesses looking for free online advertising opportunities, an increasing number are also realising that the low cost upgrade packages are proving to be very cost efective and the Return On Investment (ROI) far outweighs the old traditional forms of advertising.

Further information about the UK small Business online advertising options can be found in the Cheap Advertising section of the site and examples of upgraded listings can be found via the links on these pages;

Upgrade options – Bronze Listings :: Silver Listings :: Gold Listings

As more and more business owners look towards online advertising, online directories and search engines are constantly changing to meet the needs of these business owners.

Tradesmen Directory Offering Free Tradesmen Advertising

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I had a good look through one of my business directory sites last week and noticed an increasing number of tradesmen registering their details.

With this in mind I created a new section grouping them all together in to more rellevant categories and set up a new Tradesmen Directory

Most of the directory provides free tradesmen advertising but this time I have also created a section for special featured listings which will allow whoever takes up the offer the opportunity to have their own special section.

It’s all work in progress, has no design to it yet, but hopefully I will find a bit of time to set it all up properly over the coming weeks.

UK Tradesmen Directory

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It’s been about 6 months coming, but I finally started putting together a Tradsemen Directory today.

At the moment it only has;

Carpenters Directory :: Decorators Directory :: Electricians Directory

but over the next couple of days I will be adding more categories.

It will be an additional way of providing free advertising or cheap advertising for tradesmen and will also be useful for testing out new ideas.

As with my main site, it is built in .ASP and is using a MySQL database.

Cheap Advertising

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When times are hard it’s easy to save costs my cutting back on all but the bare essentials and often the first to suffer is the advertising budget.

What some small businesses are doing to combat this is cutting back on the more expensive traditional forms of advertising and taking advantage of the wide number of cheap advertising opportunities which are now available online.

One such form of cheap, but effective, online advertising is provided by the UK Small Business Directory it allows UK based small businesses to list their full contact details, provide a brief description of the products/services they provide, and also provides a direct hyperlink to the businesses website.

Tradesmen Advertising

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In recent years most good tradesmen have had no need to advertise, work has been easy to find and word of mouth has always been the best way of getting the next job.

Now the building industry is in decline, work is drying up, and the trades are suddenly finding the jobs are not as easy to find as they once were. Word of mouth is still great, but only if the person who normaly recommends you has a customer in the first place!

This is where the cheap Tradesmen Advertising provided by the UK Small Business Directory is a godsend. Having spent 24 years on site myself I know what it’s like working out in all weathers on building sites and with this in mind have put together some special cheap advertising options for bricklayers, carpenters, plumbers, plasterers, decorators, tilers etc.

Free Advertising

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There are many ways to take advantage of Free Advertising if you know what you are doing and what to look for. Many places that provide free advertising options only provide them as sweeteners with the intention that you then upgrade to a paid option.

This gives you 2 choices, you trial the free option and if it actually works, you may find it is worth the upgrade. The other option is that ignore all the pressure put on you, don’t upgrade, and just make the most of your free option.

Advertising Secrets.
How to find cheap ways to advertise.
It’s not what it costs, it’s what it returns.
Online advertising v Traditional advertising.