Sim64.com

I’ve had a good few weeks now of tidying up some sites and tonight went and had a look at sim64.com. What a mess! reading the front page, I see I said I was going to do the same as I am doing now back then, but obviously never got around to it.
All that is on there now is about half a dozen of nothing pages, very little content and just a few links to other sites.
I don’t really know what to do with it yet, but hopefully might find some inspiration over the next few days.
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Too reliant on one source of income

Although I have about 20 different websites scattered arround, the past 18 months I have been predominantly concentrating on just my directory site.
It earns money in a number of ways; upgraded listings, affiliate marketing and increasingly Google AdSense.
The recent change in the AdSense TOS and the stories you here about google suddenly closing peoples accounts has got me thinking a bit more about this, and the fact the ammount Google owe me went over $25k for the first time has convinced me I really do need to start spreading the work load a bit more.
One of my resolutions at the start of this year was to use other websites more, but it is hard when everything is working so well on the main site.
From today though I have decided I really must start concentrating not only on the other sites, but also on other means of income raising.
First we become to reliant on search engines, then it narrows down to being to reliant on 1 particular search engine (google) and then it narrows down to being too reliant on 1 form of income revenue (AdSense)
It dawned on me, if I ever lose my AdSense account I lose approx 50% of my income, if I lose all my google rankings I lose another 30% and if I lose all search engine rankings I lose another 10% Effectivly I am 90% reliant on search engines for my income, not a wise position to be in.
Yes, I know this and have been intending to diversify more for months now.
It’s tempting to just sit back and take the easy money though, and make the most of things whilst the going is good.
What I intend doing is a bit of both, leave the main site as is, but start working more on other sites and look for other revenue streams for those.
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Win Win Situations

After setting up my new Products Showcase system for people who register in my directory I’m already wishing I had thought about it before.
I set a 2nd demonstration section up this evening for an Entertainment Agency from Cheshire. It is more of a service based rather than product based example but still works well.
It really looks like being a win, win system, the 3 pages which would have normally taken me hours to write and create took me less than 20 minutes, due mainly because of the way the guys I set it up for provided the information.
They get their information spread about more, get links to their site and more likely than not will get extra trafic too.
I get 3 nice content rich pages added to my new site and hopefully some nice backlinks if they like the way the pages look.
I already have 3 other businesses who want something similar, and are just waiting now for them to supply me with the content
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Top 10 UK Business Forums

After a thread about business forums in UKBF I decided to update my list of Top 10 Business Forums and now include a brief description of each forum and also stats about number of posts, threads, members etc.
I also include information about membership levels and costs, how long each forum has been online, and also give each forum a grade between 1 and 10.
Forum owners, administrators are welcome to send details about their forums, and if approved I will list them free of charge.
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Keep an eye on your websites

I have numerous little websites scattered around sometimes with just half a dozen or so pages of content on them. I sometimes set them up, add the content and then simply forget about them for months on end.
Doing my checks on some of these sites last night I found 3 of them were offline and just had an easyspace landing page on them. I quickly logged in to my account at easyspace to find all 3 no longer had hosting despite never receiving any warnings that any were close to expiring.
I don’t know how long the sites have been offline but noticed one of them which was previously top 5 in google for a number of phrases was no longer there.
I quickly added them to my reseller hosting account at CS New media, changed the nameservers and loaded them up.
Don’t know yet what damage has been done by them being offline, and hope the rankings come straight back.
It is a lesson to keep an eye on things a bit more often and I may even consider using some kind of monitoring system.

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Online advertising

I launched a new system to help UK small businesses improve their online presence today.
When registering in the UK Small Business Directory business owners are provided with the option of having up to 3 pages on our sister site which provides Online Advertising
They can display samples of products/services provided, display latest news, and also display customers testimonials and comments.
All pages are search engine friendly, are all interlinked and provide links back to the companies website.
I have set up a demonstration listing for a company that supplies Wheelchair Ramps and will be testing this over the weekend.
The system should go live early next week, any observant UKBF members who read this blog post may be eligible for a free listing. Comment here if interested.
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Self submission directories

For the past few weeks I have been working on a new venues directory
It is a dynamic database driven site with a self submission system which allows the conference agents at each venue to add their own details.
The beauty of this type of system is that the conference agents know the details of the venue and which details they want to submit, meaning they are effectively building the content of the site without me having to do all the data entry.
The key to this is having an idiot proof self submission system with boxes clearly laid out where you want people to add particular details and a nice clear demo page showing them what happens after they add their information.

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Chicken Pox

Been a hell of a few weeks. First my little boy started acting all lethargic and generaly not being himself, 4 or 5 days later we found out why, spots all over him
It all comes back from our coach trip to Funky Monkeys in Warwick as we now know that one of the children on the coach had Chicken Pox.
Since then the whole playgroup has had it, some of the kids worse than others. Luckily T wasn’t that bad, but we had to keep him off playgropup for the week.
This bought us up to half term, so I then had them both under my feet all day (loved it really )
Last day of the holiday L went to stop at grannies and came back that night pale as a ghost and complaining of feeling sick. The next morning she wasn’t much better and stayed in her pyjamas most of the day.
Sunday morning we were greeted by a scream, rushed in to her room to find her with her pyjama top pulled up to reveal her tummy covered in spots – Chicken Pox again. She has been at home ever since, the spots are barely any better and it looks like she is off school now until Monday at the earliest.

She is back to her boisterous self now, but the spots still haven’t started scabbing over so we will keep her off until next week now.
It just means I’ve got little done in the past fortnight and whenever the phone rings they are always screaming in the background.
The joys of working from home

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Using Adwords for fun

A little game I have been playing for the past 3 or 4 years has been using Adwords for fun.
I first started back in the days when I entered the various search engine optimisation competitions and have been doing it ever since.
I normally keep an eye on news stories, announcements etc. and then create a little satirical landing page and a number of Adwords ads targeting the news story.
One of my better campaigns was when the London Olympics logo was announced. I set 4 or 5 pages up and then set 4 or 5 rotating adwords ads.
I left it running for the 2 weeks whilst all the talk about it was on, and in that time my add was displayed over 1.4 million times.
I have run similar ads for SEO competitions, The Queens Christmas Speech, Blair’s resignation, many other announcements, and my most recent for Peter Hain.
I never make anything out of this and probably spent in excess of £300 in 2007 but it is fun

 

This mornings earthquake in The UK was the perfect opportunity to set up another little AdWords campaign ;o)
I didn’t bother creating a landing page for it as the subject wasn’t really suitable, all I did was send the traffic to my PodLine site, and just used 1 AdWords ad.
I set it up at about 12:00 set a low daily budget and set keyphrases with very low click costs. It’s 17:20 now and a search for the phrasesis no longer returning my ads which probably means I’ve used up all my budget, stats haven’t cone through in AdWords yet, so I don’t know how many times my ad was shown or clicked on, but my statcounter is showing I had over 240 unique visitors in the past 5 hours.
£10.00 spent and nothing back for it, but I will analysize stats when they come through and then decide whether to switch the ads back on tomorrow.

Set up another little campaign for the budget, but because it wasn’t as niche as usual, my ads were only displaying for a few hours. In that time I had just under 40,000 page impressions with an ad that said
Budget 2008 Please be gentle with me Darling This is my first time.
I set it up pointing to a page at Podline again, but didn’t bother setting up a specific landing page.

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Eureka moments

I’ve spent the last few weeks working on a new database which will eventually be used accross 3 or 4 different websites. I’ve switched from using Access to MySql and it is all a bit of a learning curve at the moment.
The last couple of days has been quite a strain whilst trying things and not getting the real results I was after, but earlier today I had a Eureka moment.
I suddenly had an idea about trying it a different way, spent 20 or so minutes coding hit the enter button and everything worked perfectly
Going to make the next stage of the project so much easier now, until I reach the next hurdle.
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