This is a follow on from the posts – How I started in SEO, Always Expect The SEO Bubble To Burst, TJ You’re a Genius, Building a Business Directory , V7ndotcom Elursrebmem Competition, The Google Minus 30 Penalty, We had no Google Webmaster Tools, Sim64.co.uk Mothballed and Giving up the Day Job – Go back and read those 1st.

Monetizing a Business Directory

With my Business Directory now getting loads of traffic I started thinking about better ways of monetizing it and despite it earning a lot via AdSense I wasn’t particularly happy having all my eggs in one basket

I initially came up with the idea of having an upgrade version which cost just £10 which appeared above free listings and included a few extra features like; no other ads on the page, nicer layout, more prominent link.

Within days these upgraded listings started selling but I soon realised the work involved of upgrading them wasn’t really worth doing for £10 so had a rethink.

Previously, even free listings included a link to people websites, I thought this is ridiculous, people are getting far too much benefit from a free listing that there isn’t really much point in them paying for an upgrade.

I decided then to no longer display links to websites with free listings, up the price of upgrades to £30 and make it far more clear what the difference between the two was.

more coming soon…

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