What does SEO stand for?

Search Engine Optimisation - Or for our friends across the Pond - Search Engine Optimization.

Is SEO just for Google?

No, if a website is well optimised it should do well in other search engines as well as Google.

What is considered the most important aspect of SEO?

Most SEO's will agree that one of the most important aspects of SEO before even starting optimisation is keyword research.

Why is keyword research important for SEO?

There is little point appearing at the top of Google for keyphrases that no-one ever uses, keyword resarch is important to distinguish the keywords and keyphrases to target in your copy, titles, main headings, etc.

Why is the difference between On Page SEO and Off Page SEO?

On Page SEO (as the name suggests) is primarily about the SEO done on the web page you are optimising - Off Page SEO is more about networking, link building, content sharing, building trust & authority.

Is SEO against the Google Guidelines?

Good SEO, where you are building crisp, clear easy to use and easy to navigate websites which read well and aren't created in a way that specifically targets Search Engines rather than end users is fine and encouraged by Google - Link building schemes and anything done to manipulate Google results is frowned upon - Unnatural link building, hidden content, keyword stuffing, building pages specifically for Search Engines, spreading weak content too thinly are all frowned upon.

Can you do your own SEO?

There are numerous online resources where you can learn about SEO, with some basic SEO knowledge, common sense and patience it can be very beneficial to do your own SEO.

Do you have to be registered or qualified to be an SEO?

No, a good allround knowledge and an inquisitive personality is advantageous though.

How much does an SEO earn in the UK in 2019?

Anthing from a few £'s to lots of £'s