A few years ago SEO tended to be about hiding your footsteps, this has all changed recently with citations and trust becoming more and more important.
Especially poignant for local businesses or those trying to rank high for local search is NAP citations Name Address Phone.
A way to improve your NAP citations is to display your contact details prominantly on your website, always use the same contact details, use microdata format and use local directories that display your full contact details.
SEO Company who specialise in helping small local businesses improve their online presence and NAP Citations.
UK Small Business Directory Listings: Bronze Listings : Silver Listings : Gold Listings