Sim64 SEO

Nigritude Ultramarine 20 Years On

Was it really 20 years ago today that the Nigritude Ultramarine SEO Competition started?

I was still working on the building at the time but was getting more and more into SEO, my wheelchair ramps website was ranking well and the little business I had set up to sell portable wheelchair ramps was starting to bring in a bit more than pocket money.

I was experimenting with affiliate marketing, was still hanging around on SEO forums and the Usenet newsgroup, had just taken part in the SEO Competition – SERPS, when I heard about Nigritude Ultramarine

Nigritude Ultramarine was an early SEO competition organised by SEO forum SearchGuild and sponsored by the Australian affiliate network Dark Blue (hence the title, Nigritude Ultramarine)

The idea of the Nigritude Ultramarine contest was to rank highest in Google for the made-up search phrase Nigritude Ultramarine on a specific end date.

The Competition started on May 7th 2004 and ended on July 7th 2004

There were 2 prizes awarded in the Nigritude Ultramarine SEO Competition

An iPod Mini for the site that was number one on Google for Nigritude Ultramarine after one month which was won by ( by TJ was 2nd)

An LCD monitor for the site that was number one on Google for Nigritude Ultramarine after two months which was won by popular blogger Anil Dash ( was 2nd again)

My original Nigritude Ultramarine is still live, it’s been altered a lot, has been taken offline for numerous years, has moved to different URl’s, moved to different websites, moved from an original html page to a WordPress version and was even a plain text page for a while as an experiment –

Judging by the URL the txt version was originally for SERPS, updated for Nigritude Ultramarine, then updated again for Mangeur de Cigogne.

I’ve always said that I would one day find all my old original Nigritude Ultramarine pages – reload them exactly how they were – maybe I will do that before the 20th anniversary of the end of Nigritude Ultramarine in 2 months’ time 😉 – Watch this space…

This is a screenshot of my Nigritude Ultramarine page from June 2004

Nigritude Ultramarine